alexander fitch
portfolio of work
Resolve Systems
Client: Resolve Systems, contracted by The Creative Group
During a summer contract job at Resolve Systems, I implemented new branding and visual standards across all of Resolve’s media, including, print, digital, web, and trade show applications. This was a particularly exciting undertaking for me as many of the concepts for which I was designing were very complex concepts around which it was challenging to wrap my head. Thanks to close collaboration with the Sales, Lead Generation, and Product Management teams, I was able to create materials that I not only began to understand, but led to increased sales and customer engagement. I was very happy to learn more about and execute A/B/C testing and data-driven design decisions. Iconography, ebooks, white papers, wireframes, and social media graphics were daily responsibilities.
