alexander fitch

portfolio of work

Dunn-Edwards Paints

As a contractor/freelancer for Dunn-Edwards Paints, I’ve had many great opportunities to establish elevated design standards for many aspects of the brand. My work has included:

  • Redesigning the visual branding of the Professional Color Advisor program, including a style guide, photo assets, in-store graphics, and print collateral
  • Refreshing the Color of the Month in-store and dealer graphics
  • Creating photo and graphic assets for the Curated Color Palette, showcasing 210 curated colors in flat-lay and collage formats, color cards, and fan deck
  • Designing packaging for the Dunn’s Paints sub-brand, currently being sold at Lowe’s stores
  • Designing print collateral for the Emerging Professionals Program
  • Generation of photo and graphic assets for various print and e-commerce applications
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alexander fitch

graphic designer, photographer, art director