alexander fitch

portfolio of work

EXPRESSIONS by KILZ

Client: BEHR Paint Company

I created these packaging design concepts for EXPRESSIONS by KILZ. The goal was to create paint can designs that were truly unique and wouldn’t mimic the rows and rows of fairly homogeneous designs typical to big-box retailers. I used the idea of expressive geometry to create entrancing,  designs as well as printing methods that would look high-end and appealing.

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alexander fitch

graphic designer, photographer, art director